Click-through rates can rise by more than 50% with well-written ad copy.  Every word matters in the quick-paced world of digital marketing. The language you select in a PPC campaign, social media advertisement, or email marketing message can determine whether a person clicks through to interact with your business or just scrolls past.  Effective ad copy requires...

Social media is no longer just a presentation of the moment; now, it is a robust platform that businesses can use to target their audiences and touch people’s hearts.  Posting is essential, but what is being posted is more important to grab attention first and then hold on to it. It is where interesting social media content keeps users interested, grows their brand,...