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In today’s digital marketing agency, a strategic social media presence is imperative for agencies to build brand awareness, attract leads, and nurture client relationships. However, many agencies struggle to implement an effective social media strategy that delivers tangible business growth.
According to recent surveys, 87% of digital marketing agency say social media marketing is crucial for success, but less than 50% have a documented social media plan. Developing consistent processes across platforms and campaigns is key to maximizing your social media ROI.
This post will show you how to create a results-driven social media plan for marketing companies. Follow these best practices to increase awareness, leads, and clientele for your agency.
Follow Evolving Social Media Best Practices
Social platforms and algorithms change constantly—what worked last year may falter today. Stay tuned into 2024’s latest social media best practices across visual aesthetics, video formats, hashtag optimization, and more.
Conduct quarterly reviews to ensure your strategies align with current best practices per platform. For example, as TikTok surges in popularity, are you incorporating vertically-formatted video content? Getting ahead of such shifts is vital.
Research Your Audience and Set Strategic Goals
The foundation for results-driven social media is clarity on your target audience and campaign objectives. Start by conducting in-depth buyer persona research—understand both potential clients and end-users your agency aims to reach.
Then, outline tangible social media goals and KPIs tied to wider business growth benchmarks like:
- Increased brand awareness and impressions
- Growth in followers and community engagement
- Higher inbound lead submission rates
- More sales inquiry calls and demos
Setting such direction is vital for informing effective platform and content choices.
Choose Your Social Media Platform Mix
Do not spread efforts thinly across every platform. Agencies must make smart platform choices based on audience usage and campaign goals. Audit where your persona groups are most active digitally day-to-day.
Most B2B agencies find success concentrating efforts on the “big 3”:
- LinkedIn to network with marketing professionals
- Facebook to display thought leadership assets
- Twitter to engage media figures and insert your brand into relevant conversations
YouTube can be a supplement for hosting webinars and video content. Monitor emerging platforms like TikTok as well.
Build an Owned Asset Library
Consistency starts with creating standardized social post templates, images, and videos optimized for key platforms like Instagram and LinkedIn.
Agencies should develop owned media asset libraries spanning articles, one-pagers, stats graphics, and such. Repurpose evergreen thought leadership collateral into snackable social posts.
Make it easy for cross-department teams to collaborate and promote new agency content quickly.
Structure Campaigns and Activity Calendars
Maintain clear editorial calendars for social campaigns and activities. Plan top-level content pillars and messaging around service offerings, thought leadership, and seasonal promotions or conferences.
Then, break down quarterly planning into monthly, weekly, and daily actions across owned, shared, and paid initiatives per platform.
Keep stakeholder teams aligned on ongoing initiatives through centralized calendars to enable consistent reinforcement.
Promote UGC and Branded Hashtags
User-generated content from happy clients and creator collaborations makes marketing services tangible. Agencies should actively encourage partners and clients to contribute social reviews, testimonials, and branded campaign posts.
Develop unique hashtags tied to specific offerings, outreach initiatives, or events. Track campaign-specific hashtags to monitor engagement, respond to questions, and reshare earned content.
Host Contests, Promos, and Lead Gen Offers
Social giveaways, free tools, guides, and promotional discounts are great ways to spur organic community sharing and drive high-intent leads.
For example, a specialized digital marketing agency can offer pro-bono audits or trial campaign management services to select applicants who engage with lead-gen social posts.
Gate tiers of premium thought leadership resources behind contact forms to capture and nurture high-value prospects directly from social traffic.
Staff Up a Dedicated Social Media Team
Managing an always-on, omnichannel agency social presence with stretched teams leads to inconsistent execution. Prioritize hiring dedicated social media strategists and community managers.
With expertise in managing cross-platform content and communities, these leaders will uphold social process efficiency as your agency expands. They can also provide social media consulting to help clients succeed.
Make This Moment Count
Follow these tips to craft a high-impact social media plan that boosts awareness, engagement, and measurable sales growth for your marketing agency. For hands-on support in creating your social media roadmap, reach out to the experts at Digital ByteTech. Let’s connect to unlock social media success.
