Let’s take a quick tour of the data before you jump into the main topic so that you can better understand how they could affect your business perspective.

TikTok has more than 1 billion users, is accessible in over 150 countries, and has been downloaded more than 210+ million times in the United States. 

In 2022 the reach of TikTok users reached 8.3 million in Canada.

Another research shows that TikTok’s advertising revenue increased significantly in 2022, growing by 200% yearly to $11.04 billion. (Source: Social Pilot)

Another surprising fact is that TikTok’s ad revenue exceeds other big giants like Snapchat and Twitter. (Source: Social Pilot)

These are some eye-opening TikTok facts on how the app can benefit your business along with entertainment and fun.

If you have questions about the TikTok marketing agency, how it might help your business, how much it will cost, and more, this blog post will lead you to a detailed guide on such marketing queries. 

TikTok Marketing Agency?

A company specializing in the strategic development and full implementation of marketing campaigns on TikTok is known as a TikTok marketing agency. 

These companies are aware about the platform and skilled at creating content that turns viewers into customers. 

In addition, they have access to reliable tools and resources that companies may not. To help you grow your business, they can help you generate ideas, collaborate with TikTok creators to develop helpful content, and expertly manage your campaigns from beginning to end. 

This includes managing your TikTok ads and organic creator posting. Keep reading to learn more. 

TikTok Ads Manager 

You can create and manage advertising on TikTok using the tools offered by TikTok Ads Manager. Additionally, it gives users access to a large worldwide audience on TikTok. 

Also, businesses may design and manage advertising campaigns on the TikTok social media app using the TikTok Ads Manager platform. 

Moreover, businesses may build and publish TikTok Ads, including in-feed advertisements, brand takeovers, sponsored hashtag challenges, and more.

The platform provides a range of targeting choices, including age, gender, location, interest, and behaviours, to assist businesses in successfully attracting their target market.

To manage and improve their ads campaigns for optimal efficacy, businesses can use TikTok Ads Manager, which also offers performance indicators like impressions, clicks, and conversions.

In a nutshell, TikTok Ads Manager is a useful tool for companies wishing to promote on the well-known TikTok platform and connect with a sizable and active user base.

6 Tips: How To Start Advertising With Tiktok Ads Manager? 

A number of strategies you can make before starting advertising.

1. Choose A Goal

Choosing a goal is a crucial step before starting any marketing, regardless of whether you want to promote conversions or increase brand awareness for your business.

2. Select Your Audience 

With a variety of targeting options, you might locate the perfect demographic. Use “Custom Audiences” and “Lookalike Audiences” to re-engage and reach people who are similar to your present customers.

3. Decide On A Budget

Regardless of whether it is your daily or lifelong budget, only pay what you can afford. Your advertising budget is constantly flexible and pauseable.

4. Create Your Advertisement

You can upload your pictures or videos or use the TikTok collection of simple tools to make a new video. With AI-powered tools and native editing options, creating TikToks is a breeze.

5. Go Live 

The intelligent auction system in TikTok Ads Manager will make sure that when your advertisement is displayed, the right audience will view it at the right time.

6. Analyze Your Outcomes

With the help of sophisticated reporting tools, you can monitor and improve your TikTok initiatives. Create a customized and visually appealing campaign analysis based on the most critical metrics for your company.

Tiktok Advertising Cost 

TikTok introduced a platform for advertising called TikTok Ads, following in the footsteps of already established social media platforms like Meta, Twitter, and Instagram. 

TikTok is a fantastic channel to link companies with audiences because of its sizable, diversified, and engaged user base. The company is certain that these audiences will find the brands’ goods and services valuable and deserving of purchase.

Following are some of the TikTok advertising costs. 

• The average Tiktok engagement rate is 5-16%
• Average TikTok Ads CPM is $10
• Average TikTok Ads CPC is $1
• The minimal spend per campaign is $500
• The price to create TikTok video on Canva is free
• TikTok audience’s biggest age group is 18-24 years old (24.7% of the total are male and 18.1% are female)
• TikTok influencer post pricing ranges from $5 to $2,000

Benefits Of Tiktok For Business 

TikTok has become an incredibly popular social media platform among younger demographics. 

Here are some potential benefits of TikTok for businesses:

• Increase Visibility

TikTok has a huge user base of more than 1 billion, and businesses that create engaging content on the platform can reach a wider audience and increase brand awareness.

• Creative Marketing Opportunities

With TikTok’s video-based platform, companies may exhibit their goods or services in a creative, inventive style and join in on trending topics that may help increase brand recognition.

• Opportunity To Connect With Younger Demographics

Because TikTok users tend to be younger than those of other social media platforms, businesses aiming to appeal to younger audiences may find success there.

• Cost-Effective Advertising Options

TikTok’s advertising options are relatively affordable compared to other social media platforms, and businesses can use targeted ads to reach specific audiences.

• Potential For Influencer Marketing

Many popular TikTok creators have large followings, and businesses can partner with these creators to promote products or services to their audiences.

Therefore, TikTok can be a valuable platform for businesses looking to increase brand awareness, engage with younger audiences, and create fun, creative marketing content.

Tiktok Marketing Strategy: 7 Strategies  

Here are some strategies for developing a TikTok marketing strategy:

1. Define Your Target Audience

Recognize the characteristics of your potential customers and the TikTok content they enjoy. This will assist you in producing content that appeals to your audience.

2. Create Engaging Content

TikTok is a platform that prioritizes creativity and entertainment, so focus on creating fun, engaging content that aligns with your brand’s values and messaging.

3. Utilize Popular Hashtags

Hashtags are important to TikTok’s algorithm and can increase the audience for your content. Look for trending hashtags in your industry, then use them in your content.

4. Participate In Challenges

TikTok challenges are a great way to engage with your audience and increase brand awareness. Create your challenge or participate in existing ones that align with your brand.

5. Collaborate With Influencers

Partner with popular TikTok creators who align with your brand’s values and messaging. Influencer marketing can increase brand awareness and reach a wider audience.

6. Invest in Advertising

TikTok’s advertising options are relatively affordable compared to other social media platforms. Utilize targeted ads to reach specific audiences and increase brand visibility.

7. Monitor And Analyze Your Performance

Track your TikTok analytics to understand what type of content resonates with your audience and adjust your strategy accordingly.

In simple words, a successful TikTok marketing strategy requires creativity, engagement, and understanding of your target audience. You can increase brand awareness and engagement by developing a strategy that aligns with your brand’s values and goals.

Final Thoughts

TikTok has developed into a potent social media network with a sizable user base, giving it a fantastic platform for marketers to interact with their audience.

A TikTok marketing agency can assist companies in developing and implementing effective campaigns that connect with and resonate with their target demographic on this platform.

But, to choose the best TikTok marketing agency, read the guide in this blog post to increase your chances of success in this cutthroat industry.

We can help
Take advantage of the opportunity to reach millions of potential customers on TikTok. Let our digital marketing agency help you create a winning strategy and take your brand to the next level!