A Day in The Life of a Copywriter
Hey! It’s myself, the copywriter at ByteTeck Consulting. I’ve got a knack for writing and have loved to write down professionally ever since I’m in this field.
I’m not sure about other companies and agencies, but being the copywriter at ByteTeck Consulting is a lot of different experience. Candidly, each day is different, exciting, challenging, and fun!
If we say a copywriter has some superpowers and is undoubtedly the savior of the online realm, it would be no wrong!
Do you want an insight into what a copywriter does daily? Or what do I do each day at the workplace? Keep some popcorn before we dive in.
Shall we begin?
The task of a Copywriter in a Digital Marketing Agency
Copywriters have so much on their plate, and significant work regarding the content in an agency is solely based on them. Let’s list them below:
- Social media content calendar
- Website content
- Ad copies for campaigns
- Landing page content
- Pitch Emails
- Sales copy
- Print materials.
With ByteTeck’s Copywriter
Fatima Jawaid works as a Copywriter at ByteTeck Consulting. The entire day of the copywriter is super occupied and exhausting when we have to encounter tight deadlines. So what do we do precisely for the whole long day at the office? Here’s the sneak peek.
Few wise words from the copywriter herself:
Writing is a chain of thoughts we put into words that hook up, and readers should feel like relating to it.-Fatima Jawaid
- First Hour at Office From 9:00 a.m – 10:00 a.m
The day starts at the office at 9:00 am, heeded by a standup meeting with the digital marketing team and director for follow-up and communication from the previous day and any blockers if we have.
- Scheduling and Planning the Entire Day at Office
We at ByteTeck Consulting use a professional project management tool to catch up with the tasks and emails and prioritize the work according to their most to least priority.
A copywriter takes their coffee or tea seriously! So yes, that’s a booster for me to run ahead of my day. The day is mainly based on research and lots of research because we can’t do without it, from framing the first piece to its formatting and editing, and the checklist goes on.
Despite being a writer who has been in the field for years, there is still room for improvement. We do make errors that need to be rectified later.
Or we feel that the state of sanity we penned the first draft was different and currently is different; thus, editing is a must to paraphrase or edit where required.
Proofreading is a crucial, scary and daunting task simultaneously, and this task is mine 🙂
As a copywriter, I have to ensure the final draft, project or any final version in terms of content is proofread from mine.
Whether the digital marketer is about to launch a campaign on social media, the designer is sending the flyer material for printing, or anything has to be published on social media channels, it’s my responsibility to proofread once to avoid an error.
- Creative Brainstorming and Internal Meeting with Marketing Team
You must be wondering, a writer writes all day? No, intercommunicating and brainstorming are also a part of our day.
Whenever something big is about to happen, like a project or campaign or a new client arrives on board, there has to be a meeting planned with the digital marketer and graphic designer to have the vision clear.
- Lunch Session
Lunch at the workplace is the most palliative part of the day. Of course, who doesn’t enjoy that?
Lunch sessions with your teammates or colleagues over a healthy or informative conversation or chit-chat make you productive and is a proven plan for brainstorming.
- That Go-to Person At Office 😀
How can we miss this, the most unpaid task being a writer we have to, like could you please write this, could you please edit this? Is it grammatically correct? This is what we usually hear, and we do it because, yeah, we understand writing is not an easy task for everyone.
How To Become a Copywriter?
If you have the knack for writing as I do, you can be a writer with lots of practice and research. To be a good writer, you have to be a good reader. The more you read, the better you can write because the other writeups would be an inspiration for you, and you can develop your writing style.
An appropriate degree can help you evolve and improve the research, writing and communication skills required for this role.
A writer with a bachelor’s degree in Marketing, English, creative writing or communication would do a good job. If you don’t have these degrees but have good written and verbal English with good command of grammar, you can still be a good writer.
To be successful as a copywriter, you need to plan your day well and accomplish things on time.
Each day in the life of a copywriter is not the same. The writing medium might be the same, but the topic, niche and clients vary. I love my job. I like what I do; this is what I could depict the most of what copywriters like me usually do at a digital marketing agency.